First Bachelor Thesis

My first bachelor thesis can be used as a guideline for creating an online community for B2B marketing purposes. On a practical example it shows step by step how a business can proceed to develop a strategy for an own community channel. The example focuses on the electronic measurement solution provider OMICRON Lab, which is interested in using Facebook in order to address customer needs.

Ways for OMICRON Lab to address customer needs via Facebook

0 Responses to “First Bachelor Thesis”


  • No Comments